portfolio

 

Jacob Rodriguez

portfolio


Chicago Typographic's Conference

2016 

Branding/ Typography

 

A conference in Chicago that hosts designers as they present talks and offer workshops throughout the three days. Designed with the inspiration of Chicago architecture, and culture, being a Chicago native. Includes a booklet that gives information for each event and bios for the designers.

 
 

Cré∙ar 

2017 

Package design / Branding

 

Cré∙ar is a project aimed to make beer more fun and approachable. I feel as beer carries a certain weight, while liquor is fun and young.  Cré∙ar or crear in Spanish, is to create, and when someone drinks there is never a same experience. Whether it is a new place or new people, Cré∙ar is meant to be there along the journey of making memories. Each flavor corresponds to a shape on the bottle,  while offering a unique name to what kind of mood they are up to. Screen printed each bottle, to make it feel more unique and special.

 • Fiesta is for party, don't know what will happen.  Pink/Triangle

 • Suave is smooth, for an relaxed occasion. Yellow/Circle

 • Contigo is together, for moments with someone. Blue/Waves

 • Patron is boss,  drink like a boss, be a boss. Green/Square

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Inspiración

2016 

Print design / Photography

 

This self-initiated project was started to create a series that was a meant to serve as inspiration for myself, but also as a reflection. I wanted to also  give my photo’s a platform that I’ll be able to look back to physically. I express my experiences through color, content, and imagery. It includes entries from my  journal, or stories that may be referenced with location. 

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poster that is made for each book  22"x30"

poster that is made for each book  22"x30"

 

Camo x Huaraches

2016 

Photography / Painting

 

Since I was 15, I painted my first pair of shoes after I dreamt of a color way. That first pair led me to continue customizing sneakers, as a job, and hobby. Since I didn't document my previous works, and  our assignment was to take  studio photos, I decided to design a pair of shoes. I thought it would be fun to paint a new pair, and see what I can do.  This project pays tribute to my love of sneakers, and this passion that will grow. Each pair typically takes 7 to 9 hours of hand painting depending on design, and starts with an all white base.